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The lady said, "We want decisive members"

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Several years ago I walked into a health club; they were running a special offer. After the tour of the facility I told the lady that I wanted to think about it and that I would come back tomorrow. She told me I had to make my decision right then and there if I wanted to get the special rate. She said, “We want decisive members”. I made my decision right there and walked out.

There is a reason yearly memberships are a bargain, and there is a reason they are always running specials. Many facilities bank on the fact that you won’t attend regularly. On average, only thirty percent of members attend regularly.

So you take the bait and decide to join the health club. To get the discount you sign the monthly bank draft, and the automatic bank draft begins. If you are like most people your attendance is regular at first and then seldom. Cancelling your membership is expensive because there is a $200 processing fee, so you are stuck for a year. There is a reason the renewal rate at health clubs hovers around 30 percent.

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